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WeatherCurrents.com Privacy Policy

Updated April 8, 2009 - Previous Version

Our Commitment To Privacy

WeatherCurrents respects the privacy of visitors to our website. We take your privacy seriously. To better protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make a link to it available on every page of our website.

The Information We Collect

Most WeatherCurrents.com services do not require the collection of any personally identifiable information.

However, our email lists require the entry of an email address and a password. In addition, name and email addresses are collected on feedback forms. This allows us to identify and respond to questions, comments, weather reports, and weather-related pictures.

Certain individuals may have editor privileges or accounts on the WeatherCurrents.com website. Those persons may also be asked to furnish addresses or phone numbers.

We use third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.

The Way We Use Information

We do not rent or sell your personally identifying information to other companies or individuals, unless we obtain your consent. We may share such information in any of the following limited circumstances:

  • We have your consent.
  • We provide such information to trusted businesses or persons for the sole purpose of processing personally identifying information on our behalf. When this is done, it is subject to agreements that oblige those parties to process such information only on our instructions and in compliance with this Privacy Policy and appropriate confidentiality and security measures.
  • We conclude that we are required by law or have a good faith belief that access, preservation or disclosure of such information is reasonably necessary to protect the rights, property or safety of WeatherCurrents, its users or the public.

In the event of a transfer of ownership of WeatherCurrents, such as acquisition by or merger with another company, we will provide notice before any personally identifying information is transferred and becomes subject to a different privacy policy.

We may share aggregated information with others. Examples of this include how many users clicked on a particular advertisement.

Use Of Cookies

When you visit WeatherCurrents.com, our web server will send a cookie to your web browser to uniquely identify it. A "cookie" is a small file containing a string of characters. We use cookies to improve the quality of our service and to better understand how people interact with our website. WeatherCurrents stores user preferences in cookies and tracks trends and patterns related to how the website is accessed. Most web browsers are initially set up to accept cookies. You may set your web browser to refuse all cookies or to indicate when a cookie is being sent. Please note that some WeatherCurrents features or services may not function properly if cookies are blocked.

Third-party advertising companies also use cookies on this website:

  • Google, as a third party vendor, uses cookies to serve ads on this website.
  • Google's use of the DoubleClick DART cookie enables it to serve ads to your users based on their visit to your sites and other sites on the Internet.
  • Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

Our Commitment To Data Security

To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

Our Commitment To Children's Privacy

Protecting the privacy of the very young is especially important. For that reason, we never collect or maintain information at our website from those we actually know are under age 13.

How You Can Access Or Correct Your Information

You can access all your personally identifiable information that we collect online and maintain by editing your profile, if you have a WeatherCurrents.com account. If you do not have an account, but have submitted information via a weather report, question or comment, or picture submission, please send us a request and we will disclose everything we've collected. We use this procedure to better safeguard your information.

You can correct factual errors in your personally identifiable information by sending us a request that credibly shows error.

To protect your privacy and security, we will also take reasonable steps to verify your identity before granting access or making corrections.

Changes To This Policy

This policy may change from time to time. Most changes should be minor, but some changes may be significant. Any changes will be posted on this page, with the date it was updated at the top of the page. Previous versions of the privacy policy are archived below for you to view:

How To Contact Us

Should you have other questions or concerns about these privacy policies, please complete a feedback form.


WeatherCurrents provides near-real time local weather, news and features in Riverside, San Diego, San Bernardino and Ventura counties, in Southern California.
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